Not so optional !
We are in dire straits with an all-out assault on science, evidence and reason coming out of the White House all day long, every day now. The direct attack on science is part of a much-wider trend.
Science is imperfect and the truth has no billionaire backer fighting for it. The deck is stacked in the other direction.
FUD
Fear Uncertainty Doubt:
Fear, uncertainty and doubt (often shortened to FUD) is a disinformation strategy used in sales, marketing, public relations, talk radio, politics, religious organizations, and propaganda. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear.
…By spreading questionable information about the drawbacks of less well known products, an established company can discourage decision-makers from choosing those products over its own, regardless of the relative technical merits.
President FUD is the living…
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